The most effective advertising doesn’t just reach your target audience, it engages them in conversation, and leads them to take action. Traditional advertising does part of this. It expose new customers to your brand, however it does not follow through. Sponsored content picks up where traditional advertising drops off. Here’s how:
Your brand has a message, product or service, and action you would like your customers to take. Deconstructing the sales process, sponsored content looks at sales through the customers point of view. ‘I have an issue, how do I solve my problem’. Unlike a traditional ad, sponsored content focuses on the customer pain points first, slowing building to the action they should ultimately take.
This is done in the medium of an written article with photos or video series. Once written or produced, the content piece is distributed out to both Berks Weekly and Reading Magazine followers.
Here are some examples of sponsored articles we have distributed:
Reading Magazine: RELAX AND BREATHE… THE SALT LOUNGE
Reading Magazine: RETRO FITNESS: PROGRESS YOU CAN COUNT ON
How it works?
Hugg Media staff work with your brand to choose a topic and sale strategy for your article. Brands have the option of choosing a written article with photos or a short video with a small written article.
A reporter will follow up with your brand to write or direct your sponsored content piece. Once complete, your brand will have the opportunity to proof the content before it is distributed.
Once finalized, the article or video is uploaded and shared through the Hugg Media social media network. Each sponsored article is shared multiple times each month for maximum reach.