Hugg Media Group

Client

R/C Reading Movies 11 & IMAX

Project

Business Directory Listing & Ongoing Display Advertising Campaign

Overview

Since August 2023, R/C Reading Movies 11 & IMAX has maintained a high-impact presence on Berks Weekly through a premium business directory listing and multi-platform display advertising. As Berks County’s only IMAX-equipped movie theater, the goal of this campaign has been to keep the community updated on showtimes, special events, and promotions while increasing local visibility and engagement.

Strategy

To reach both regular moviegoers and new audiences, Hugg Media Group implemented an integrated campaign that includes:

• A featured business directory listing (read here) with updated weekly showtimes, event highlights, and special offers
• Photo gallery showcasing the interior and amenities of the theater
• Map, hours of operation, and parking information prominently displayed
• Rotating text-based display ads shown at the top of every Berks Weekly news article
• Link placement in the “Business Directory” section of the daily email newsletter

Content Highlight

The listing acts as an ongoing promotional hub for the theater, spotlighting upcoming IMAX releases, Fathom Events, Met Opera broadcasts, and seasonal programming like Bargain Tuesday and “My First Movie” events. This content is regularly updated to reflect weekly showings and current deals, giving users a reliable local resource for entertainment options.

Results

• Business Listing Views: 6,464 (and counting)
• Ongoing Exposure: Via display ads and daily newsletter inclusion
• Engagement Touchpoints: Website, mobile app, newsletter, and article-level ad impressions

Impact

The campaign has provided sustained visibility for R/C Reading Movies 11 & IMAX across Berks Weekly’s most visited channels. With thousands of views, regular updates, and presence in high-traffic areas of the site, the listing continues to boost search engine visibility for the local theater. As a result, the business remains top-of-mind for Berks County residents searching for movie showtimes, events, and trusted entertainment experiences in downtown Reading.