Local Stories. Real Impact. Every Day.

Hugg Media Group

LMG Marketing – Launch of ‘Get to Work’ Social Video Series

Client

LMG Marketing Solutions – Berks County, PA

Project

Sponsored Article & Social Launch for New Video Series

Overview

LMG Marketing Solutions, a creative agency offering web design, digital marketing, and video production, partnered with Hugg Media Group to promote its original web video series, Get to Work. Designed to showcase local businesses while spotlighting LMG’s video production services, the series launched with strategic digital support via Berks Weekly, blending editorial content with creative storytelling and lead generation.

Strategy

Hugg Media Group executed a multi-channel promotion strategy that included:

  • A sponsored article (read here) introducing the Get to Work series and Limarys Rodriguez’s marketing background
  • Embedded Mailchimp form to capture reader interest and notify subscribers of future episodes
  • Two paid partnership Facebook posts — one featuring the article and another debuting the premiere video exclusively to Berks Weekly followers

Content Highlight

Get to Work follows Limarys as she visits her clients’ businesses to “help” on the job—showcasing their services while humorously revealing her own limits outside the marketing world. Each episode blends personality, professionalism, and community connection in a format designed for social sharing and brand awareness.

Results

  • Sponsored Article Views: 3,373
  • Facebook Article Post Reach: 7,492 views
  • Facebook Video Post Reach: 4,729 views
  • Total Combined Views: 15,594 across web and social platforms
  • Leads Captured: Mailchimp form embedded for ongoing audience growth and episode announcements
  • Dedicated Email Distribution: Sent to 3,500+ Berks Weekly subscribers

Impact

The campaign successfully introduced a standout local video series while elevating LMG Marketing’s profile as a creative, people-focused marketing agency. With more than 15,000 views across all platforms and direct audience engagement through lead capture, the launch of Get to Work generated momentum for both the series and LMG’s expanded video service offerings.