Hugg Media Group

Client

Pennsylvania American Water

Project

Sponsored Article & Community-Focused Content Distribution

Overview

Pennsylvania American Water partnered with Hugg Media Group through Berks Weekly to raise awareness about ongoing infrastructure improvements in Exeter Township. Centered around a recent PENNVEST loan and multi-million-dollar investment, the campaign used a sponsored article and strategic distribution to inform residents and build public trust.

Strategy

This campaign stood out by using educational content to engage the public, rather than traditional corporate messaging. The outreach included:

• A sponsored article (read here) written by Jim Runzer, Vice President of Operations, Pennsylvania American Water
• A paid partnership Facebook post published by Berks Weekly to increase visibility within the Exeter and Berks County community
• Distribution of the article as a dedicated email sent to over 3,500 Berks Weekly newsletter subscribers
• Use of the article in Pennsylvania American Water’s own Facebook Ads campaign, further extending reach

Content Highlight

The article highlighted a $2.1 million PENNVEST loan and a long-term $66 million investment to upgrade Exeter’s aging wastewater infrastructure. It addressed the environmental, financial, and regulatory history behind the project, and emphasized the company’s ongoing commitment to responsible service throughout Berks County and the state.

Results

• Sponsored Article Views: 7,532
• Facebook Post Views: 3,784
• Dedicated Email Distribution: Sent to 3,500+ Berks Weekly subscribers
• Multi-platform Exposure: Featured in both local media and the client’s own Facebook ad campaign

Impact

By combining credible local journalism with smart digital targeting, this campaign reached residents where they were most likely to engage. The focus on transparency and real infrastructure improvements helped reinforce public confidence in Pennsylvania American Water’s leadership and long-term investment in the region’s future.