Hugg Media Group

Client

Aladdin Restaurant – West Reading, PA

Project

Business Directory Listing, Photography, Display Advertising, and Paid Social Media Promotion

Overview

Aladdin Restaurant, a family-owned Mediterranean eatery in West Reading, partnered with Hugg Media Group through Berks Weekly to increase visibility, modernize its brand presence, and attract a younger customer base. The campaign combined a directory listing, professional photography, rotating display ads, newsletter inclusion, and a series of high-performing Facebook paid partnership posts.

Strategy

The goal was to tell the restaurant’s story visually and authentically—emphasizing its family ownership, welcoming atmosphere, and high-quality food. Campaign elements included:

• A detailed business directory listing (read here) with menus, hours, special offers, and a photo gallery
• Professional photography, including action shots of the owners, food items, and the dining space
• Rotating text-based display ads on Berks Weekly articles and a persistent link in the daily newsletter
• Three Facebook paid partnership posts linking to the directory and restaurant website

Content Highlight

HMG’s on-site photography captured the energy of the restaurant and its owners, helping humanize the brand and build trust with new audiences. Food photography highlighted the richness of the Mediterranean menu, while interior and exterior images were used across the business listing, social media, and the restaurant’s own marketing channels.

Results

• Business Directory Listing Views: 573 views
• Facebook Paid Partnership Post Reach: 194,436 organic views
• Professional Photography: Used across listing, social media, and internal promotions
• Ongoing Visibility: Through display ads and newsletter exposure

Impact

The Aladdin Restaurant campaign successfully combined storytelling, visual content, and targeted digital reach to build awareness and attract new customers. Photography played a key role in conveying authenticity, while social media distribution brought the brand’s message directly to the community. With nearly 200,000 social views and strong SEO support from the listing, the campaign delivered immediate results and laid a strong foundation for continued visibility and engagement.