Donna Reed Campaign – City Council President Re-election Promotion

Client

Friends for Donna Reed – Political Campaign Committee

Project

Multi-Platform Awareness Campaign via Berks Weekly

Overview

In the week leading up to the May 20, 2025 Primary Election, the “Friends for Donna Reed” campaign partnered with Hugg Media Group through Berks Weekly to deliver a targeted, high-impact awareness campaign focused on local voters. The strategy combined sponsored editorial, display advertising, and paid social promotion to maximize reach and reinforce messaging.

Strategy

The Hugg Media Group campaign included the following components:

A sponsored article profiling Donna Reed’s experience, priorities, and record of service (Read Here)
Display advertising across the Berks Weekly website, mobile app, and daily newsletter
Three “paid partnership” Facebook posts published to Berks Weekly’s engaged local audience

Content Highlight

The sponsored article focused on Reed’s long-standing commitment to the City of Reading—from saving Antietam Lake and advocating for historic preservation, to improving public safety and civic transparency. The editorial was timed for maximum exposure during the days leading up to the election.

Results

Website Display Ads: 379,559 impressions
Mobile App Ads: 42,489 impressions
Facebook Paid Partnership Posts: 27,066 organic views
Berks Weekly Sponsored Post: 1963 views
Dedicated Email Distribution: Sent to 3,500+ Berks Weekly subscribers

Impact

The Berks Weekly campaign provided Friends for Donna Reed with a fully integrated, local-first digital push that generated more than 449,000 impressions and significant social media engagement. With 1,963 sponsored post reads and a well-timed message ahead of the Primary Election, the campaign demonstrated the value of localized media partnerships in voter outreach and public awareness.