Hugg Media Group

Client

Gavin Milligan for Maidencreek Township Supervisor

Project

Event Photography & Campaign Visual Content

Overview

In the early days of his campaign for Maidencreek Township Supervisor, Gavin Milligan reached out to Hugg Media Group with a straightforward request: document a meaningful community event and create high-quality visuals for campaign use—from palm cards and door hangers to social media graphics and digital ads. The event was more than a photo opportunity; it was a hands-on public safety initiative Milligan had personally organized to benefit local residents.

Held on the first day of National CPR & AED Awareness Week, the free training event brought together Blandon Fire Company and Northern Berks EMS to deliver hands-only CPR instruction to the public.

Objective

Milligan wanted more than posed headshots or traditional political imagery. He needed:

• Natural, candid photos of him engaging with residents
• Professional-quality portraits suitable for campaign collateral
• Versatile imagery for use across print and digital formats

The goal was to visually communicate his values—public service, grassroots leadership, and proactive community engagement—while also generating content to fuel the next stage of his campaign.

Our Approach

Hugg Media Group provided on-site event photography, capturing a mix of candid interactions, CPR demonstrations, and community engagement moments. Our work focused on storytelling through imagery, portraying Milligan not just as a candidate, but as an active participant in community life.

We prioritized:

• Moments of connection between Milligan and residents
• Training sessions in action, showing the hands-on learning process
• Visual consistency for branded campaign materials
• Backgrounds and compositions ideal for cropping and reuse in future graphics

All photos were delivered in both high-resolution formats for print and optimized versions for digital and social media use, enabling Milligan’s team to deploy them quickly and flexibly.

Event Impact

The event drew strong attendance and positive community feedback. Residents of all ages took part in the 20-minute CPR sessions, led by trained paramedics and EMTs. Milligan funded the event through his campaign committee, ensuring that there was no cost to attendees or the EMS providers.

“This training was about more than just preparedness—it was about bringing value to our residents in a way they could see and feel,” Milligan said during the event.

The CPR sessions—and the photographs documenting them—helped Milligan reinforce a core campaign message: leadership grounded in service, not slogans.

Campaign Results

The visual content produced by Hugg Media Group was quickly integrated into:

• Palm cards and mailers distributed across the township
• Social media promotions and event recaps
• Website and fundraising outreach graphics
• Digital ads that reinforced Milligan’s role in local public safety efforts

Beyond campaign material, the imagery helped tell a positive story about community collaboration and the importance of proactive public engagement—especially on issues like EMS readiness and resident training.

Conclusion

For candidates like Gavin Milligan, today’s campaigns require more than just messaging—they require moments. At Hugg Media Group, we help capture those moments with purpose and professionalism, transforming events into powerful visual stories that resonate across platforms.