Aladdin Restaurant – Website Relaunch & Ongoing Social

Client: Aladdin Restaurant — West Reading, PA

Project: Website redesign, weekly social content management, and light reputation management

Overview

Aladdin Restaurant partnered with Hugg Media Group to rebuild its website from the ground up after the previous site was taken offline. Working in WordPress, we launched a fast, mobile-friendly site at aladdinreading.com with a clear path to the menu, catering, and DoorDash ordering. Alongside the relaunch, we manage weekly social content and provide light reputation management by responding to reviews and incoming messages.

Goals

Restore a modern web presence quickly with clear navigation and strong on-page SEO.
Make key actions obvious: view the menu, order via DoorDash, and request catering.
Publish ongoing updates (announcements, specials, events) to keep the site fresh and discoverable.
Strengthen community engagement via weekly social posts and timely message/review responses.

Key Challenges

No access to the prior site: We rebuilt content from scratch using archived images and new copy.
Multiple revenue paths: Needed to foreground Menu, Catering, and DoorDash without crowding top-level navigation.
Local clarity: Balance simple language with accurate dish names and family-friendly offerings.

Strategy

Website Relaunch

Menu experience: List full menu online including pictures.
Catering options: Dedicated page sections for social occasions and business needs, plus venue/on-site options.
Updates hub: Blog-style “Updates” for announcements, events, specials, fundraisers, and menu spotlights.
Speed & mobile: Image optimization and lean page layouts for quick loads on phones.
SEO setup: Descriptive headings and local keywords.

Weekly Social Content

Short-form posts that highlight dishes, family-friendly offerings, and timely specials.
Cross-posting key news from the site’s Updates section for consistency and reach.
Community hooks (e.g., fundraisers and neighborhood happenings) to drive engagement.

Light Reputation Management

Monitor and reply to Google reviews and social inbox messages in a friendly, helpful tone.
Surface common questions into site FAQs and quick-link CTAs (hours, parking, BYOB, DoorDash pickup/delivery).

Notable Content Highlights

“Choose 3” Combo Feature: Encourages newcomers to try multiple favorites in one plate.
Kids Menu & “Kids Eat Free Sunday”: Family-centric messaging that supports weekend dining.
Office Lunch Ordering: Simple “order individually, pick up together” flow with labeled bags/boxes for fast hand-off.
DoorDash Guide: Clear explanation of delivery vs. pickup with a direct link from the header.

Early Outcomes

Cleaner navigation: Fewer clicks to reach Menu, Catering, and DoorDash.
Faster updates: Owners can publish announcements and specials in minutes.
More consistent social presence: Weekly posts keep the brand visible and relevant.
Quicker responses: Consolidated review/message replies improve customer experience.

Deliverables

Full website redesign and build
Information architecture & copywriting
Updates hub for announcements, events, specials, and features
Weekly social content management
Light reputation management (reviews & messages)