Client
Branden Moyer – Owner of Maid to Bee Clean, Uncle B’s Bees, and Bee Line Apparel
Project
Sponsored Content & Digital Promotion for Business Rebranding Initiative
Overview
Local entrepreneur Branden Moyer partnered with Hugg Media Group through Berks Weekly to promote the rebranding of his professional cleaning company from “HomeCare Solution” to the newly launched Maid to Bee Clean. Designed to reflect a broader mission rooted in culture, personal development, and environmental awareness, the campaign introduced Moyer’s business transformation to the Berks County community through storytelling and digital reach.
Strategy
To generate awareness and deepen local connections, the campaign included:
- A sponsored feature article (read here) highlighting Moyer’s journey, his multiple business ventures, and the purpose behind the rebrand
- A paid partnership Facebook post promoting the article to Berks Weekly’s followers
- A dedicated email blast to over 3,500 Berks Weekly newsletter subscribers featuring the full story
Content Highlight
The sponsored article detailed Moyer’s early career experience with Walt Disney World, his return to Berks County, the founding of his cleaning business, and how beekeeping during the pandemic led to a new brand identity centered on culture, sustainability, and community impact. The piece also introduced readers to his related ventures, including Uncle B’s Bees, a children’s book series, and Bee Line Apparel.
Results
- Sponsored Article Views: 7,857
- Facebook Paid Partnership Post Views: 5,305
- Email Campaign: Delivered to 3,500+ newsletter subscribers via dedicated email
- Total Campaign Reach: Over 16,600 views across platforms
Impact
The campaign introduced Maid to Bee Clean’s new identity with warmth and authenticity, connecting Moyer’s entrepreneurial story with local readers in a deeply personal way. Through multimedia storytelling and strategic digital placement, the rebrand campaign helped establish brand recognition, drive curiosity about the grand opening, and lay the foundation for future growth—including franchise aspirations and expanded community engagement.
Hugg Media Group 