Local Stories. Real Impact. Every Day.

Hugg Media Group

Nova Trampoline Park – Pre-Opening Community Engagement Campaign

Client

Nova Trampoline Park – Reading, PA Franchise

Project

Sponsor Spotlight & Community Awareness Campaign

Overview

In anticipation of their new location opening in Muhlenberg Township, the franchise owners of Nova Trampoline Park partnered with Hugg Media Group through Berks Weekly to engage the local community well in advance of the grand opening. The campaign was strategically timed to introduce the concept, build brand awareness, and generate excitement over the transformation of a former Kmart retail space into a family-friendly indoor trampoline park.

Strategy

One year prior to opening, Berks Weekly published a comprehensive sponsored article (read here) highlighting Nova’s plans, services, and the story behind the franchise’s expansion to Berks County. The goal was to inform and engage residents, drive early visibility through local search traffic, and establish Nova as a highly anticipated destination for 2024.

Content Highlight

The article featured exclusive details about the new location, quotes from franchise leadership, 3D renderings, and photos from other Nova park locations. It emphasized the brand’s focus on community, safety, and evolving activity offerings—all curated to appeal to local families, party planners, and parents.

Results

  • Total Sponsored Post Views: 15,095 over 12 months
  • Search Impact: Rose to become the top-clicked and most visible result on Google for searches related to the upcoming trampoline park in Reading
  • Audience Engagement: Sustained organic traffic from readers curious about the redevelopment of the former Kmart location
  • Dedicated Email Distribution: Sent to 3,500+ Berks Weekly subscribers

Impact

The early-stage visibility campaign successfully positioned Nova Trampoline Park at the center of local attention for over a year prior to launch. By leveraging long-term SEO and timely editorial storytelling, the campaign captured the community’s interest, helped answer public curiosity about the site redevelopment, and provided a strong foundation for a successful grand opening in 2024.