Local Stories. Real Impact. Every Day.

Hugg Media Group

Children’s Home of Reading – Year-Long Community Engagement Campaign

Client

Children’s Home of Reading (CHOR) Youth and Family Services

Project

Ongoing Sponsored Content, Display Advertising & Community Outreach via Berks Weekly

Overview

The Children’s Home of Reading partnered with Hugg Media Group for a long-term advertising campaign designed to increase public awareness of its wide range of trauma-informed programs and community services. With a mission rooted in healing, education, and family support, CHOR launched a yearlong campaign across Berks Weekly’s digital platforms to promote its services, foster care outreach, and community engagement opportunities.

Strategy

CHOR utilized a full-spectrum approach to digital outreach through Hugg Media Group, including:

  • Recurring sponsored posts (read here) published throughout the year to highlight CHOR’s services, events, and urgent needs
  • Display ad placements on Berks Weekly’s website, mobile app, and daily email newsletter
  • Social media support through organic and paid posts to reach engaged local audiences

Content Highlight

The campaign launched with a sponsored article celebrating CHOR’s 140 years of service to the Berks County region. The feature explored the organization’s evolution from an orphanage into a leading behavioral health and support service provider, offering more than 35 programs across the region. The article also called attention to the urgent need for foster families and invited the public to engage through volunteerism and donations.

Results

  • Sponsored Article Views: 2,836
  • Display Ad Reach: Ongoing campaign generating thousands of impressions and clicks across web, mobile app, and email platforms
  • Engagement Duration: Year-long visibility campaign with content distributed at strategic intervals

Impact

This campaign reinforced CHOR’s visibility in Berks County by sharing real stories, highlighting community needs, and inviting action. Through consistent messaging and presence across Berks Weekly’s platforms, CHOR has reached thousands of residents, strengthened its local support network, and continued its mission of building kids’ lives through compassion, connection, and care.